Full-service communications · Michigan
Teho Media Group handles PR, earned and paid media, crisis communications and content for organizations with something important to say.
Our mission
We tell stories that aim for the heart, get results and uncomplicate the complicated.
People act on what they feel. We find the human story inside every program, product and policy.
Every plan starts with goals and KPIs. We measure coverage, reach, inquiries and enrollment, and report what moved.
Insurance rules, public safety programs, policy and technical data become clear language that audiences understand and remember.
One partner for strategy, media, content and crisis response, for businesses, nonprofits, public safety agencies, health care and government. We plan the campaign, write the words, buy the media and measure what it delivered.
Story development, award-winning writing, pitching, press releases, fact sheets and relationships with reporters who need a good story on deadline.
Rapid response plans, holding statements and newsroom management, coordinated with legal and compliance.
TV, radio, digital and social buys, creative briefs, agency and vendor management and budget tracking.
We find the story, write the script and direct testimonials, explainers and social clips, produced with trusted production partners.
Media training, key messages and talking points that prepare leaders for live TV, panels and tough questions.
Social strategy, content calendars, blogs and newsletters that keep audiences engaged between headlines.
Earned, paid, owned and social working from one plan, one message and one set of goals.
Award submissions, third-party credibility and reputation programs that give your work proof people trust.
Signature events, sponsorships and fundraising campaigns built from concept to sold-out room.
Results from campaigns led by our founder, Rachel McCrary-Nanni, across health care, public safety, nonprofits and broadcast news.
new Medicare enrollees during an annual enrollment campaign
more anonymous crime tips in 2025 for a public safety nonprofit, after +10% in 2024
earned media impressions in a single enrollment season
raised by a nonprofit fundraiser built from scratch
shares on a single public safety social post
major awards: an MAHP Pinnacle Award and a Michigan Association of Broadcasters award for investigative reporting
On air and in print
Four stories, four different problems. Each one started with a clear goal and ended with results we could measure.
Health plan · Integrated campaign
37,000+ new enrollees and a 5-point gain in Michigan market share.
Public safety · Social and advocacy
Anonymous tips up 10% in 2024 and 15% in 2025; one post earned 200+ shares.
Nonprofit · Event marketing
$130K+ raised in three years, with 150+ guests every year.
Crisis communications
Privacy protected, no escalation and a constructive relationship with the newsroom.
Announcements, press releases and media coverage from Teho Media Group. Reporters can reach us directly at Rachel@teho.media.
Latest news · Coming soon
What newsroom leaders, nonprofit partners and colleagues say about working with our founder, Rachel McCrary-Nanni.
…She puts her heart into every single project and plows through obstacles…
…Her ability to connect with diverse audiences has significantly increased our visibility and amplified our message…
…She approached every project with enthusiasm, thoughtful insight and a deep commitment to achieving results…
…She can create compelling content… She understands the importance of deadlines and can pivot quickly…
The same five steps, whether the job is a product launch, a fundraiser, an enrollment season or a crisis at 10 p.m.
Your goals, your audience, the data and what competitors are saying.
The person, the moment and the stakes that make an audience care.
Plain language, clear proof points and a spokesperson ready to deliver them.
Earned, paid, owned and social channels working from one plan.
Coverage, reach, sentiment, traffic and the business results that matter.
Meet the founder
Founder and Principal
Rachel founded Teho Media Group to give organizations the storytelling, media savvy and grit of a newsroom, paired with the strategy of a seasoned communications team.
“The name Teho comes from Finnish. It means power, force and the ability to get results,” Rachel says. “As someone with Finnish roots, that word stuck with me. It’s come to define our work.”
She spent more than a decade in Michigan TV news as a reporter and anchor at WNEM TV5 and WXYZ-TV, where she earned a Michigan Association of Broadcasters award for investigative reporting. She knows what reporters need and how to deliver it.
As a senior public relations specialist at Health Alliance Plan, a Henry Ford Health company, she led integrated Medicare campaigns, executive media training and crisis response, and wrote the MAHP Pinnacle Award-winning submission for Diabetes Care Connection. She also served as public information officer for Medstar Ambulance.
As executive board vice president of Crime Stoppers of Flint & Genesee County, she created the chapter's signature fundraiser, which has raised more than $130,000, and leads public safety outreach and advocacy.
Let's talk
Find me on Upwork
Tell us what you're working on, from a launch or a campaign to a crisis that can't wait.